AI Sees Your Website as Plain Text

Before AI assistants answer questions about your brand, they strip away all design, images, and interactive elements. They read only the bare text underneath. Think of it as AI seeing your site through a black and white scanner, only capturing the words.

If your pricing, specific use cases, or competitive comparisons aren't written out as plain text on the page, the AI never had that information. It cannot 'see' a table or 'understand' a graphic unless the data is transcribed into words.

The mental model is simple: AI reads your website like a plain text document, ignoring everything that isn't explicitly written words. It can't interpret visual cues or infer meaning from design. The boring, but effective, fix is to ensure all critical information – pricing, detailed use cases, feature comparisons, even your unique value proposition – is present as clear, readable text on your pages.

The hard part isn't doing this for one page. It's ensuring this clarity across every page, for every piece of information. That’s what InkieAI is built for.